Website Launch Checklist | Elliot Digital

Ownership and access

The business controls the domain registrar account and recovery email. Domain renewal and hosting billing owners are documented. The business has administrator access to the website, analytics, Search Console, and advertising accounts. Multi-factor authentication and an offboarding process are in place.

Content and customer journey

Business name, phone, email, service areas, and appointment details are accurate. Every important page has one clear next step. Prices, scope, exclusions, and ownership terms match the approved offer. Real project images, credits, permissions, and claims have been checked.

Mobile and accessibility

Navigation, forms, dialogs, and accordions work with keyboard only. Visible focus, meaningful headings, labels, and alternative text are present. Text and controls remain usable at 200% zoom. Phone links, email links, maps, and booking controls work on a real mobile device.

Search foundations

Each indexable page has a useful title, description, H1, and self-referencing canonical. Production pages are crawlable and do not contain accidental noindex directives. The XML sitemap contains canonical, indexable URLs only. Organization, breadcrumb, article, product, or FAQ structured data matches visible content.

Redesign preservation

Existing URLs and Search Console landing pages were recorded before launch. Useful URLs were kept wherever their purpose stayed the same. Changed URLs have direct, relevant permanent redirects. Important backlinks, ad destinations, and Google Business Profile links still resolve correctly.

Forms and measurement

Every form was submitted successfully and its notification was received. Error, confirmation, spam protection, and duplicate-submission behaviour were tested. Analytics records page views without double-counting. Completed forms, calls, and bookings are measured as meaningful enquiries.

Security and resilience

HTTPS is enforced and no production page loads mixed content. Backups and a tested rollback path exist. Secrets are not present in public source code or browser-delivered files. Privacy, cookie, data-retention, and software-update responsibilities are documented.

Performance and compatibility

Large images are correctly sized, compressed, and lazy-loaded where appropriate. The primary image and fonts do not create avoidable layout shifts. Critical pages were tested in current Chrome, Safari, Firefox, and Edge. No important errors appear in the browser console or failed network requests.

After launch

Canonical host redirects and representative deep URLs were verified on production. The live sitemap and robots.txt were checked and submitted only when needed. Search landing pages, forms, calls, and bookings will be monitored during the first weeks. A named person owns ongoing content, security, platform, and renewal checks.

This checklist is a practical aid, not a guarantee of rankings, accessibility conformance, security, or legal compliance.